Most people prefer the matcha soft serve here because it's sweet and creamy. You still get some of the bitter aftertaste but it's not as strong as other places. My favorite flavor is mango but when it's not available, I enjoy the black sesame. If you have a few people with you, I recommend trying the waffle bowl. You get to choose 3 flavors to put into the bowl. The small cup/cone is under $5 and it's a good size for 1 person. If you make a purchase over $10 inside Mitsuwa Marketplace, you can get parking validation. They also offer kama'aina discount so make sure you show your local ID.
2330 Kalakaua Ave
Honolulu, HI 96815